How Bitesize Bio Works (And Why it Generates Results for Scientists and Sponsors Alike)
At Bitesize Bio, we have developed an approach to engage scientists that not only improves their experience but also generates more effective results for sponsors. This model is not linear–instead, it is flywheel-based. We’ve called it the “Content-driven Virtuous Circle”.
In this article, we’ll take you through how this works and why it’s better than the traditional linear model, where publishers create content based on what sponsors want and then broadcast it to their audience.
How a Content-driven Virtuous Circle works
You’ll notice in this cyclical model, there are three different stakeholders (the inner circle) and three different outcomes (the outer circle). Here’s how we define each of these key components of this model:
3 Key Stakeholders:
- Audience: The researchers who come to us for help with their research and personal growth.
- Mentors: The researchers who contribute their knowledge and wisdom to help our audience.
- Customers: The sponsors who provide tools and products that can help our audience.
3 Key Outputs:
- Content: The wisdom and tools provided by mentors and customers that help our audience progress personally and in their careers.
- Community: The environment that creates a relationship between our audience (who need answers) and our mentors (who can provide answers).
- Revenue: The money generated by customers (and indirectly by audience engagement) that fuels further community and content growth.
Where the linear model works to segment the audience from content-creators, stakeholders in the Content-driven Virtuous Circle model will support and interact with each other. Engaging content from mentors attracts our audience, creating a community that attracts customers who provide revenue that can be reinvested into growing the community and creating more content.
By facilitating communication between these different stakeholders, the audience is not simply the recipient of our content but actively shapes its direction.
The benefits of a Content-driven Virtuous Circle
There are already a number of media companies that are using similar models to grow world-changing communities and generate more effective results for sponsors.
However, while this content-driven Virtuous Circle is not unique to Bitesize Bio, we do think we are the first to adopt it in the life science space! There are several benefits to this approach to content marketing over the linear model, which we have outlined below.
It is AI-proof.
Because the content in this model is created by real people solving real problems in the real world, it stands out in the current online content environment.
While the digital space is saturated with the same information repeated in different formats, this model encourages the creation of thought-leadership content that cannot be obtained elsewhere.
It creates meaningful connections.
Our audience loves our content because it centers around their needs and the questions they want answered (rather than just what our sponsors want to talk about!)
Positioning ourselves as a helpful guide rather than a sales channel builds trust and creates brand evangelism. This is not only better for the Bitesize Bio brand but also for the customers who sponsor us and want to engage with our audience.
It can change the world (corny but true!)
At Bitesize Bio, we want to effect positive change in science by making researchers’ jobs easier–and we’re serious about that vision.
By creating a system that helps our audience solve real-world problems, we can have a positive influence on their lives. And as a collective, over time it can help improve the culture and efficiency of an entire industry.
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