Getting buy-in from a scientific CEO requires framing marketing in the terms they value most. This month’s deep dive shows how to align your work with their priorities and build a more productive partnership. Your boss rejected another one of your marketing ideas You spent weeks crafting the perfect campaign strategy, only to watch them…
If you’ve spent hours on well-researched content, and yet your website still gets buried under fluff from bigger, less helpful names, this month’s deep dive is for you. In this article, we break down why “helpful content” isn’t enough anymore and why authority is more important than ever. Content isn’t king anymore. Authority is. Bitesize…
When AI-powered search shook the marketing world and slashed traffic for giants like HubSpot, many sites scrambled to survive. Yet Bitesize Bio’s traffic barely flinched, even as competitors took heavy hits. In this article, we unpack the two core principles that kept us “AI-proof,” why they work for both humans and algorithms, and the practical…
What if you took the urgency out of your marketing? Instead of chasing numbers this month, give yourself space to notice what matters and act with intention. Here’s how you can apply a “gardener’s mindset” to your role. Experienced gardeners can glance at green space and tell you what might grow there, what won’t, and…
There’s something…weird happening on LinkedIn. In between the usual announcements about promotions and conferences, there’s a growing number of posts that feel more human and relatable. This isn’t 2003 LinkedIn anymore; it’s #WeirdLinkedIn. The Rise of #WeirdLinkedIn #WeirdLinkedIn represents a shift away from the hyper-curated professional content the platform is known for. People are bringing…
There doesn’t seem to be a topic outside of politics more polarising than AI. The recent #AIdoll trend has sparked debate across social media. If you managed to escape the discourse, thousands of people across the internet used ChatGPT to reimagine themselves as action figures. Artists then fought back, posting pictures of their AI-free dolls. Both sides…
In the context of community marketing, co-creation means that customers are involved in the production or ideation of new content. Instead of marketers unilaterally developing these resources, audiences are directly involved through feedback or engagement. Their input means that the resultant content aligns with their needs, expectations, or personality. There are many examples of brands…
At Bitesize Bio, we have developed an approach to engage scientists that not only improves their experience but also generates more effective results for sponsors. This model is not linear–instead, it is flywheel-based. We’ve called it the “Content-driven Virtuous Circle”. In this article, we’ll take you through how this works and why it’s better than…