There doesn’t seem to be a topic outside of politics more polarising than AI. The recent #AIdoll trend has sparked debate across social media. If you managed to escape the discourse, thousands of people across the internet used ChatGPT to reimagine themselves as action figures. Artists then fought back, posting pictures of their AI-free dolls. Both sides…
In the context of community marketing, co-creation means that customers are involved in the production or ideation of new content. Instead of marketers unilaterally developing these resources, audiences are directly involved through feedback or engagement. Their input means that the resultant content aligns with their needs, expectations, or personality. There are many examples of brands…
At Bitesize Bio, we have developed an approach to engage scientists that not only improves their experience but also generates more effective results for sponsors. This model is not linear–instead, it is flywheel-based. We’ve called it the “Content-driven Virtuous Circle”. In this article, we’ll take you through how this works and why it’s better than…