Content marketing is an effective way for life science companies to generate leads without hard selling. Instead of reaching out to leads and pitching our offering directly, we let them discover us when they have a relevant need. In a skeptical industry where buyers generally complete the majority of the buying journey before reaching out…
How is a science marketer supposed to make sense of an ever-evolving marketplace and an economy defined only in retrospect? How are you to deal with black boxes like Google’s internal algorithms, not to mention the inscrutable minds of very human prospects? Is data the key to liberation? 📊 The scientist side of you might…
Over the last decade, Bitesize Bio has become an invaluable resource in the bioscience community. Packed with a virtually endless supply of free articles, webinars, and podcasts, this platform is a testament to the power of great content marketing. But when Nick Oswald began Bitesize Bio in 2007, he had no marketing experience or knowledge….
Email often faces scrutiny from life science marketers, with periodic declarations of its demise. Yet a study1 by Ascent2 reaffirms what Bitesize Bio has known for years: email is one of the most effective and executable lead nurturing tools available. In this article, we debunk some of the common email marketing myths. We hope by…
The success of your email campaigns depends on more than just the content of your message. To truly maximize the impact of your emails, it is crucial to understand the basics of email marketing that can make or break your engagement. By incorporating these into your email strategy, you transform emails from mere messages into…
Email is often perceived as an outdated and irrelevant lead-generation tactic in life science marketing. Commonly associated with unsolicited junk mail and irrelevant newsletters, many marketers fail to recognize the potential of email marketing. Many marketers mistakenly use email to pitch their products and services to cold prospects. However, studies show1 that email marketing is…
How to influence the purchasing decision of scientists: A guide for life science marketers Scientists are trained to think logically and make rational evaluations and decisions on a daily basis. Because of this, it is often assumed that they base their purchasing decisions on hard logic, meaning the best approach to marketing is to provide…