The Bitesize Bio Audience
Want your brand associated with the best scientific insights on the market? If so, you’re in the right place.
Our audience of researchers has been built through publishing genuinely useful content. We never purchase email lists and don’t artificially inflate our numbers – so what you see is what you get.
What Our Audience Numbers Mean
We know audience statistics can be opaque. Here’s what all of our audience stats mean so you can decide whether we’re a relevant fit for your marketing.
1.3M
Annual reach
The number of bioscientists reached through our website and newsletter every year.
65K
Newsletter subscribers
Scientists on our opted-in email list who receive regular content from our newsletter or eblasts.
22K
Podcast & social followers
The number of active followers across our YouTube, LinkedIn, Facebook, Instagram, and podcasts.
450
Content contributors
The bench scientists that write or present for us because they believe in what we’re doing.
17yrs
Community building
How long we’ve been building Bitesize Bio’s content repository and working with researchers.
15yrs
Longest client relationship
Our Sponsors keep coming back to us time and time again because they get great results.
1.3M?
Our 1.3M+ annual reach figure combines organic website visitors and newsletter subscribers. When you add podcast listeners and social followers, the total is higher, but we prefer to quote the number we can defend.
Transparent Segmentation for Targeted Marketing
Our 65K newsletter subscribers are our most engaged and loyal audience segment. They are opted-in, regularly reading, and segmented for more targeted marketing.
Here’s who they are, so you can work out if they are relevant to you:
Who they are
→ PhD students and early postdocs
→ Senior postdocs and group leaders
→ Lab managers and core facility staff
→ Principal investigators
→ Industry scientists and R&D leaders
What they work on
→ Molecular biology & genomics
→ Cell biology & imaging
→ Biochemistry & protein science
→ Drug discovery & pharma
→ And many more topics
Where they’re based
→ North America
→ Europe (UK, Germany, France, etc)
→ Asia-Pacific
→ Rest of the world
Why Bitesize Bio is Different
Bitesize Bio is a grassroots, scientist-powered community that fosters holistic education, collaboration, and the welfare of scientists through authentic, research-driven, and philanthropic engagement
Our content focuses on developing the whole scientist, not just their technical skills. This unique mission earns researcher trust and keeps scientists coming back to us time and time again.
Technical skills
Because understanding techniques and the intricacies of performing them enables scientists to get reproducible results.
Scientific Method
Because we all know how problems like p-hacking and the reproducibility crisis are affecting progress.
Wellbeing
Because happy scientists are productive scientists. And research plays an important role in making our world a better place.
Communication
Because understanding and sharing scientific findings are the foundation on which scientific progress is built
Lab Management
Because great mentors and leaders create great scientists. A key purchasing decision-maker segment.
Inspiration
Because it’s easy to forget your purpose. Seeing the bigger picture helps you stay excited about your work.
Careers & funding
Because guidance on grants, career paths, and funding attracts ambitious scientists at inflection points in their lives.
Why Community Beats Cold Lists
If you’re a life science marketer looking for brand awareness and sales-ready leads, the Bitesize Bio audience is the ideal community for you. Here’s why our marketing approach is more effective than traditional tactics. Combined, these benefits provide high-quality leads and better ROI for your marketing campaigns.
- Longer Attention Time: Researchers spend meaningful time with our content. When your brand is here, scientists pay attention.
- Higher Conversion Rates: Marketers who share their results with us consistently report strong sales conversion rates from the leads they get through Bitesize Bio.
- Targeted Outreach: Career stage, sector, and geography segmentation means your message reaches the right sub-group of scientists.
- Warmer first impression: Scientists already trust Bitesize Bio. When your brand appears alongside our content, you inherit that trust rather than starting from zero with a cold audience.
Why Our Audience Loves Us
Our audience loves Bitesize Bio because we are serious about our mission to make science better. We periodically survey our newsletter subscribers to get feedback. Here’s what they say about us:
“The articles and webinars are excellent! I learn something new from them almost every day, even though I have been a lab professional for many years.”
“As someone who has had a large hiatus in his career, the Bitesize Bio newsletter and tips were crucial in helping me get up to speed.”
“Thank you so much for the certificate I received for attending the ‘Getting Dead Practical about To-Do Lists II: Overcoming Task Avoidance’ webinar. I found the session extremely insightful and valuable.”
“Bitesize Bio has one of the best newsletters I have come across. Another thing I love about Bitesize Bio is that it covers all the branches of science. And their posters are fantastic references.”
“Bitesize Bio provides truly useful and practical advice that can be applied in the lab. However, I love most that the content makes me rethink techniques and protocols I thought I had mastered.”
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