The Bitesize Bio Audience
If you’re a life science marketer looking for brand awareness and sales-ready leads, the Bitesize Bio audience is the ideal community for you. Here’s why our marketing approach is more effective than traditional tactics:
- Longer attention, stronger impact: Researchers spend meaningful time engaging with our content – far beyond the seconds typical of display ads.
- Targeted outreach with high relevance: We segment our audience by career stage, sector, and geography so your message reaches the right researchers at the right time.
- A warm, connected community, not a cold audience: Partnering with us means your message comes from a trusted source, not an unfamiliar one.
Combined, these benefits provide high-quality leads and better ROI for your marketing campaigns.
Our Audience in Numbers
Bitesize Bio’s audience is bioscientists who work at the bench, the leaders who manage them, and the companies who create solutions for them.
Our team prioritises both lead quantity and quality, which is why many marketers choose to work with us long-term. To provide your brand with the best possible engagement, we want to make sure our audience contains the buyers you want to attract. This alignment helps us get better results for you and our audience.
Here’s what our researcher community looks like in numbers:
- Total reach of 1.09M bioscience researchers every year
- Average visit time of 12 minutes, 2 seconds
- Article contributions from over 450 researchers and 53 companies
We’ve also segmented our newsletter subscribers by career stage, sector, and geography to provide you with targeted outreach. Get in Touch to request a media pack if you are interested in finding out more.
Why we’re different
Bitesize Bio is a grassroots, scientist-powered community that fosters holistic education, collaboration, and the welfare of scientists through authentic, research-driven, and philanthropic engagement. We’re interested in developing the whole scientist (not just their technical skills) via the seven key areas listed below:
Technical skills
Because understanding techniques and the intricacies of performing them enables scientists to get better, more reproducible results more efficiently
Scientific fundamentals
Because we all know how problems like p-hacking and the reproducibility crisis are affecting progress—rigorous scientific method is critical
Communicating science
Because understanding and sharing scientific findings are the foundation on which scientific progress is built
Personal development and wellbeing
Because a happy scientist is a productive scientist
Mentoring and lab management
Because good mentors mold good scientists
Inspiration
Because it’s easy to forget why we’re doing what we’re doing—seeing the bigger picture helps you stay excited about your work
Careers and funding
Because choosing the right path maximizes each individual’s contribution to science—and everyone needs to eat, right?
What our audience says
Our audience loves Bitesize Bio because we are serious about our mission to make science better. We periodically survey our newsletter subscribers to get feedback from them. Here’s what they say about us:
“The articles and webinars are excellent! I learn something new from them almost every day, even though I have been a lab professional for many years.”
“As someone who has had a large hiatus in his career, the Bitesize Bio newsletter and tips were crucial in helping me get up to speed.”
“Thank you so much for the certificate I received for attending the ‘Getting Dead Practical about To-Do Lists II: Overcoming Task Avoidance’ webinar. I found the session extremely insightful and valuable.”
“Bitesize Bio has one of the best newsletters I have come across. Another thing I love about Bitesize Bio is that it covers all the branches of science. And their posters are fantastic references.”
“Bitesize Bio provides truly useful and practical advice that can be applied in the lab. However, I love most that the content makes me rethink techniques and protocols I thought I had mastered.”
Get in touch
Want to find out more about how Bitesize Bio can help promote your life science brand? Contact our sales team using the form below to get more information or request a media pack.